5 ways Prontaprint makes life easier for Marketing Managers

5 ways Prontaprint makes life easier for Marketing Managers

Marketing Managers have enough to juggle without having to coordinate five different suppliers to get one campaign out the door. From working on brochures to sourcing exhibition materials, checking social graphics, scheduling content and updating websites – trying to get everything approved and printed on time is a challenge!

We understand the pressure because some of our team have worked as Marketing Managers themselves. We know how much you have to manage, often with tight deadlines and plenty of people to keep happy.

Here are five ways we can make your life a little easier - because who wouldn’t want one less thing to worry about?

1. YOUR ONE STOP MARKETING HUB

Managing multiple suppliers can be time-consuming. You might need a designer for the artwork, a copywriter for the content, a printer to produce it and another supplier for signage, exhibition materials and merchandise. Suddenly, a relatively straightforward project or campaign involves several briefs, varying deadlines, different invoices and several points of contact.

We can bring many of those services together to make your life easier.

Our team can support you with design, copywriting, print, signage and marketing materials, meaning you have one point of contact to work with from the initial idea through to the finished product or products. That could be anything from business cards and leaflets to brochures, prospectuses, exhibition displays and social media or direct mail campaigns.

And because the different elements are being considered together, it’s easier to keep your branding, messaging and overall campaign consistent too.

2. Extra resource when you need it

Marketing teams don’t always need another permanent member of staff. Sometimes you just need an extra pair of hands for a particular project or for a few months whilst you are going through a busy period. Perhaps you’re short-staffed, working towards a tight deadline or have a big campaign coming up that needs more resource than your team can provide.

That’s where flexible marketing support can make a real difference.

Rather than employing someone permanently for a need that might only last a few weeks or months, you can bring in additional expertise when you need it. Whether that’s help with a campaign, copywriting, design or printed materials, we can give you extra support as and when you need it.

It’s particularly useful when you’re dealing with those projects that seem to appear out of nowhere and suddenly become urgent!

3. We understand what good marketing looks like

We’re not just interested in whether something can be printed. We want to understand what you’re trying to achieve and who you’re trying to reach. A brochure, leaflet or piece of direct mail needs to do more than look good. It needs to communicate the right message and ultimately help you achieve what you set out to do.

We know good marketing starts with understanding the audience, the message and the action you want people to take.

That’s why our experience extends beyond print into marketing, copywriting and the design. We’ve worked on everything from websites and social media content to campaign graphics, brochures, prospectuses and direct mail. It means we can help you see how everything fits together and ensure your printed materials work as part of your wider marketing activity.

4. We know print inside out

Even experienced marketing managers don’t necessarily want to spend their afternoon researching and deciding on paper weights, finishes, binding options or print specifications.

There are a lot of decisions involved in producing printed materials, from choosing the right format and paper to deciding on quantities, finishes and production methods. The choices you make can affect everything from the appearance and feel of the finished piece to the cost and turnaround time.

That’s where having an experienced print partner helps. We’ll talk through what you’re trying to achieve, advise on the options and help you find an approach that works for your project and your budget.

And because we understand both design and production, we can also flag potential issues before they become expensive problems. What looks great on screen doesn’t always translate perfectly to print, which is why getting the practical details right from the start matters.

5. We’re local which makes your life even easier

Having a local print and marketing partner can make things much easier. Sometimes you want to talk through a project with someone in person rather than fill in an online form and hope for the best. You might need samples, want to discuss different options or simply have a question about something you’re planning.

Prontaprint has centres in Banbury, Cheltenham, Coventry, Leamington Spa, Oxford and Stratford-upon-Avon giving businesses and marketing teams access to local expertise while still being able to support a wide range of projects.

So what does this all mean for you?

The aim is quite simple: less time chasing suppliers and checking specifications and more time to focus on the things that actually need your attention.

Whether you need help with one project or ongoing support across your marketing activity, we can work around what you need. You don’t have to hand everything over to us. We can take care of the areas where you need extra support while you keep the rest in-house.

And if you’re not quite sure what that support looks like yet then that’s fine too. Tell us what you’re trying to achieve and we’ll help you work out the best way to get there.

Get in touch with the Prontaprint team and let’s see how we can make life easier for you as a Marketing Manager. 

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