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  2. Brand visibility and customer engagement are key factors that contribute to success if you want to remain competitive in the business world. The use of promotional products is often overlooked but can be a highly effective marketing tactic.

    We’ll show you how you can use promotional products to effectively boost your business. But first what are promotional products?

    Often called giveaways, promos, corporate gifts or merchandise, they are items that are uniquely branded with information such as your company’s logo, corporate colours or contact details. Typically you may think of items such as pens, mugs or bags but they can include a whole host of things including USB drives, power banks or umbrellas.

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  4. Follow these four simple steps to ensure your promotional products work for your business….

    1. What are you trying to achieve?

    Think about your goals. Are you just looking to increase your brand awareness, do you need to generate leads for a campaign or reward loyal customers. Set out some clear objectives so you can pick the right products and measure their effectiveness afterwards.

    2. Who are you aiming your products at?

    Think about your target audience. You want to pick products that resonate with your customers. Consider age, interests and lifestyle, and look at items that will provide genuine benefit and purpose for your clients. After all, if the products are useful or desirable then they are more likely to use them.

    Top tip – remember to align the products you choose with your brand values. If you are an eco-friendly business, then you will want to opt for sustainable products.

    3. How many do you need?

    Think about quality. The unit price of promotional products tends to reduce if you order larger quantities. You want to ensure you get good value for your money but it’s important you aren’t left with an excess of products that are of no use. Consider the quality of the products you are ordering over quantity. High quality items are more likely to be used and appreciated, increasing the likelihood of positive brand association.

    4. Are they useful?

    Think about practicalities. You want to look at items that can easily be integrated into people’s lives, keeping your brand in front of your customer. Think of everyday essentials such as water bottles, pens or phone accessories.

    Top tip – look at products that might solve a problem for your customers.

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  6. Get maximum impact

    You will want your promotional products to successfully work for your business so we recommend you also consider the following:

    • Add a personal touch to your branded products such as the recipient’s name. This can make a significant difference and create a stronger connection.
    • Incorporate technology into your items by adding a QR code that links to your social media or takes them to a special web page where they can get an exclusive discount.
    • Timing is key. Branded summer hats in the dead of winter might not get much use!

    Top tip – if you have an event coming up send out your promotional item a few weeks before to ensure your customers don’t forget the date.

    Promotional products are more than just freebies. When done correctly you can turn an everyday item into a powerful tool that leaves a lasting impression.

    Get in touch today and we can help support your next campaign to ensure you build customer loyalty and achieve those all important business goals.

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