1. Working in education marketing can be challenging as you are often juggling several large print projects alongside planning and organising events throughout the year. We have therefore put this quick guide together to help support some of the projects you may be working on with some handy print and design hints, and useful advice.

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  3. 1. The School Yearbook

    Yearbooks record, highlight and commemorate the past year of school. It is a great keepsake and a fun way of capturing all those memories for your leavers. However, it’s a big job for any marketing team. From collating photos to chasing pupils for their information, it is often bigger than the average brochure but you can have a lot of fun with the yearbook by putting in lots of great photos along with an eye-catching design.

    We have many different options for printing your yearbook whether you want a magazine style booklet or something more formal like a saddle stitched or perfect bound finish. This will depend on the number of pages to be printed but we are here to advise you on all aspects of production.

  4. 2. The Awards Brochure

    The end of year awards ceremony is a real highlight of a school or college’s events calendar. Often a prestigious occasion, your awards brochure will be kept as a keepsake by those attending, especially those lucky award winners. It’s therefore worth considering something special when you come to decide on how you print it. We offer a wide range of printing techniques but would highly recommend you matt laminate the front cover of your brochure and choose either spot UV or foiling – picking a colour to tie in nicely with your brand.

    Click on the link as we cover the different options available to you.

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  6. 3. Open Events

    Whether you have already started planning your Autumn open events or you have some last minute work to do on your Summer events, we have a dedicated section on our website which covers all the print products you’ll need for any open event. From roller banners, flags and pavement frames to high vis vests and folders, we can get all the essentials you need, branded and printed ready for you, taking away any last minute stress. We also offer express printing on many of our products too.

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  8. 4. Prospectus

    Printing a beautifully designed and well-written prospectus with a high quality finish will showcase your school or university to prospective parents and students. Prospectus printing provides a professional and vital first impression so it’s important to get it right and did you know that people are more likely to buy into things they have seen in print?

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  10. A printed prospectus lasts longer and reaches places your website can't. It sits on the coffee table, getting repeatedly thumbed through, picked up by friends and family, and shared with grandparents. Printed prospectuses can also be placed at key points around the school at locations your prospective parents will frequent.

    You may want to use a similar printing technique to your awards brochure and go for a special finish. We have a couple of blogs that will help you get your prospectus off to a flying start.

    How to create the perfect brochure covers producing your brochure in 6 easy steps

    Our top tips for proofreading will help you better proofread your own content.

  11. 5. Branded Giveaways

    Promotional giveaways can be a very successful advertising strategy for your business and in education they are a great addition to your open events, new parents’ evenings and new starter days. They give your potential pupils and parents a tangible reminder of your brand, leaving a lasting impression. And we must all admit that everyone loves free stuff!

    We can source a great selection of giveaways – too many to list on our website. We’d also recommend getting some branded papers bags to use this term. They are a great alternative to plastic bags, are created on Recyclable Brown or White Kraft paper stocks and printed in full colour on one side which will really make your school logo pop!

  1. Did you know?

    Did you know we have an in-house Education Marketing Expert? With a wealth of experience in organising open events, planning prospectuses, and creating yearbooks for a range of schools—from nurseries and prep schools to secondary schools and colleges—they can provide the support you need drop us a message and we can talk through your requirements in detail.

  1. Top Tips for your Education Marketing:

    • Use our Design Support service, where we will guide you to ‘How to Design' videos and or offer you design support via our experienced team.
    • Page size guide: View our UK page size charts on our website to ensure you set your artwork canvas correctly prior to starting the design.
    • Make use of the Tech guides which you can download on the product pages on our website. These are very useful print specific guides.
    • Order free stock samples prior to placing your order. This will ensure you pick the right stock weight of your paper and get the finish you want.
    • Read our Blog which gives you fantastic detailed information on many areas of marketing, design and print.

  1. Don’t forget…

    We not only offer cost effective printing but all the design and project management support you need. Get in touch today to see how we can help.

    For over 20 years we have been working with education institutions so we understand your requirements and can offer each school, college or university customised, full service print solutions produced with a quick turnaround and affordable prices to make your budget go further.