In a world where our inboxes are overflowing and online ads seem to follow us around, the quiet thud of a leaflet landing on your doormat might seem old-fashioned. But did you know that print marketing is far from dead? In fact direct mail, leaflet drops and professional fulfilment services are delivering results that digital channels simply can’t match.

At Prontaprint we’ve seen time and time again how a well-executed print campaign can grab attention, build trust and generate sales whether you’re a national brand or a small local business. In this blog we will cover why these tried and tested methods still work so well for our clients.

The statistics speak for themselves
Leaflet marketing has been a staple of local business promotion for decades. Restaurants, estate agents, gyms and retail stores have all relied on it to put their message directly into the hands of customers. Many small businesses use leaflet marketing as a low-cost way to introduce themselves to the local community, build brand recognition and start generating their first customers.

But if you’ve never used it before it’s natural to wonder, is it worth it?

Consumers are twice as likely to trust print ads over digital ones (Statistica)

That’s not just numbers, that’s proof that the physical presence of a leaflet has real influence on buying decisions.

Unlike door drops which are unaddressed and delivered to every home in a chosen area, direct mail is addressed and targeted to specific individuals. That means…

• Highly targeted campaigns that reach the people who are most likely to respond based on demographics, location or purchasing history.
• Tangible memorable impact such as a beautifully designed postcard or letter that sits on the kitchen counter far longer than an email stays in an inbox. We’ve all hit that delete button very quickly on those promo emails.
• Higher response rates as studies show direct mail can get up to 9x more responses than email marketing.
• Trust building medium as physical mail is perceived as more credible than an online ad.
• Brand recall because recipients are more likely to remember your brand when they’ve held it in their hands.
• Less competition because your message stands out in the letterbox while inboxes and social feeds are crowded

For even better results direct mail can be integrated with digital marketing by adding QR codes, personalised URLs or special promo codes to create an interactive, trackable experience.

If you’re looking to get the word out to as many people as possible in your local area, door to door leaflet distribution is hard to beat. This form of direct marketing is particularly effective for industries like retail, hospitality, property, politics, charities and local services but it works for almost any sector.

Here’s why:

• Mass local reach which is ideal for events, openings, sales and community campaigns
• The more you print, the less you pay per leaflet, making it highly cost-effective at scale.
• Using postcode data and mapping tools, you can be flexible but targeted in your approach. Pick delivery areas that match your ideal audience.
• Your delivery is guaranteed. There are no spam filters or algorithms to stop your message getting through.
• There is high visibility as your leaflet can be delivered on its own and not buried amongst a stack of post.
• By using QR codes, unique landing pages and/or discount codes you can measure your results.

Don’t forget you also have the option to be sustainable in your choices by choosing FSC-certified or recycled paper for an eco-friendly approach

You can have the best design, perfect targeting and top quality printing but without efficient fulfilment your campaign won’t achieve its potential.

Fulfilment services handle the entire process for you, from printing your materials to professional standards, to packing them securely and consistently and finally posting them to the right people on time. This ensures your campaign looks polished, reaches its audience efficiently and saves you the stress of managing the logistics yourself.

Here’s some top reasons to outsource fulfilment:

• Your staff can focus on your core business.
• No matter what size campaign it’s possible from 100 personalised letters to sending out 100,000 catalogues.
• Every item will look consistent.
• Turnaround will be quick so you can hit any deadlines with ease.
• You can rest assured that your data will be secure. Fully GDPR compliant handling addresses and personal details.
• Full campaign management, from concept to doorstep all under one roof.

Putting it all together

A well planned print campaign can combine direct mail, door to door distribution and professional fulfilment to create maximum impact.

1. Targeted direct mail to your most valuable prospects
2. Door to door leaflets to reach the wider local community
3. Fulfilment support to ensure everything arrives perfectly packaged and on time
4. Tracking methods such as QR codes, personalised links or promo codes to measure your return on investment

From print to post, Prontaprint makes campaigns work harder.

Ready to see the results for yourself?

Print marketing works. The numbers prove it and our clients’ results confirm it. Whether you want to run a targeted direct mail campaign, blanket a local area with leaflets or send out a large scale brochure mailing, Prontaprint can handle the design, print, fulfilment and delivery, leaving you free to focus on the customers who respond.

Get in touch today to discover how we can make your next campaign a success

(i)Source: Data & Marketing Association (ii) Source: JICMAIL