Campaign mailouts through Direct Mail offers the chance to message your customers personally, targeting their needs which gives your marketing campaigns better results. Campaign mailouts add value to your marketing and give your customers a more valued experience. Here are some statistics from a Royal Mail survey:
92% of people who received direct mail were driven to online activity
87% of people who received direct mail were influenced to make online purchases
94% take action from mail received
70% say mail rather than email gives a better impression of a company
59% appreciate being sent mail over email
87% of people describe mail as believable
65% give mail their full attention
70% say that mail makes the customer feel more valued
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