Top Tips:

• Design for the Paper Type: Kraft paper has a natural brown colour, which means vibrant colors will appear differently than on white paper. Use contrasting shades like dark greens, blues, and blacks to make your design pop. Stick to earthy tones to complement the material.
• Limit Heavy Ink Coverage: Because Kraft paper is uncoated and absorbent, large solid colour areas may soak up more ink, making colors appear darker. Use lighter designs and leave some of the paper's natural texture visible to create a balanced look.
• Opt for Bold Fonts and Simple Layouts: Given the unique background colour of Kraft paper, it's essential to use bold fonts that stand out. Simple, clean designs with clear messaging will ensure that your flyer is both visually appealing and easy to read.
• Consider Your Brand Identity: If your brand focuses on sustainability or organic products, Kraft flyers align with your ethos. Highlight your eco-friendly values within the flyer's content to resonate with like-minded customers.
• Use High-Quality Images: Flyers are a visual medium, so make sure to include high-resolution images to grab attention. Poor-quality images can negatively impact the perception of your brand.
• Proofread Before Printing: Ensure all details, such as dates, contact information, and promotions, are correct. A small mistake can lead to a big inconvenience, so double-check everything before sending it off to print.
• Check Bleed and Safezones: Ensure your design includes a 3mm bleed to avoid any unwanted white borders or cut-off text. Use our Design Support service, where we will guide you to 'How to Design' videos and or offer you design support via our experienced team.
• Read our Blog on How to make your next leaflet campaign a success